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Dr. Vinay Sharma
Dr. Vinay Sharma Associate Professor vinayfdm[at]iitr.ac.in 285175
Areas of Interest
  • Market Development, Business Opportunity Development and Strategic Marketing, A Business Opportunity Development model " Affordability for the Poor and Profitability for Provider
Professional Background
FromToDesignationOrganisation
April 2014OngoingAssociate ProfessorDoMS, IIT Roorkee
2008April 2014Assistant ProfessorDoMS IIT Roorkee
19951999Senior ExecutiveDainik Jagran
20072008Professor and DeanIILM LUcknow
20072007Associate ProfessorIMT Ghaziabad
20062007Associate DeanUPES Dehardun
Honors and Awards
AwardInstituteYear
Noel Derr Gold MedalSugar Technologists Association of India2013
Educational Details
DegreeSubjectUniversityYear
PhDMarketingU.P.Technical University2006
Sponsored Research Projects
TopicFunding AgencyYear
Building a network on Social Entrepreneurship, Co-creation and InnovationDanish Innovation Council, Denmark2014
Participation in seminars
NamePlaceSponsored ByDate
International Conference on Dynamic Case Studies ProjectCopenhagen Business School, DenmarkDanish Government1-4-2014
Glogift International ConferenceSingaporeIIT, Roorkee15-10-2014
International Conference of Universal Human ValuesBhutanOrganizers26-032015
11th International Annual Conference of NAPSIPAGBangladeshOrganizers5 Dec 2014
Memberships
  • NAPSIPAG, Founding Member
  • Human Development and Capability Association, (HDCA), USA , Member
Teaching Engagements
TitleCourse CodeClass NameSemester
Strategic ManagementBM 605MBAAutumn
Integrated Marketing CommunicationBM 664MBA Autumn
Innovation ManagementBM108B.TechAutumn
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Climate Change Mitigation through Forest-Bio-Residue ManagementKapil JoshiA2012
Rural MarketsAnita SengarA2010
Supply Chain of PDS in Uttarakhand regionPradosh SinghalO2010
Management of Management EducationRitika MahajanA2010
Performance Measures of Supply Chain Management SystemsKottala SriyogiA2009
Study of e Applications in the Supply Chain System of Sugar Industry of Uttar PradeshRoopesh KumarA2010
Study of Credit Experiences of Farmers Household in Vidharbha Region of IndiaAsha UpvanshiA2008
Invitations
TopicOrganistaionCategoryYear
Visiting Feloowship at Copenhagen Business School, DenmarkCopenhagen Business School, DenmarkISince 2014
Paper Presenter at Human Development and Capability Assocation Annual Conference, USAHDCAISep-2015
Participation in short term courses
Couse NameSponsored ByDate
CAPSTONEMANAGEMENT SIMULATION WORKSHOPICRISAT HYDERABAD IIT ROORKEE17-09-2010
Courses or Conferences Organised
Conference NameSponsored ByDate
Tourism Marketing WorkshopQIP14-03-2011
State Level College Debate Competition at OIMT RishikeshMinistry of Information and Communications Technology13-03-2011
School level Debate competition under Knowledge Economy project work at CII, LucknowMinistry of Information and Communications Technology29-08-2010
Confluencia 2010Ministry of Information and Communications Technology21-08-2010
Brainstorming Session for Knowledge Economy Project at IILM LucknowMinistry of Information and Communications Technology31-07-2010
A Workshop on How to Organize PlacementsUnder Consultancy mode with CEC IIT R27-04-2010
Special Lectures Delivered
TitlePlaceDate
Strategic Management, Marketing and General ManagementComputer CenterSummers 20
National International Collaboration
TopicOrganisationLevel
Member Project team for developing dynamic case studies on Co-Creating Social Entrepreneurship sponsored by Danish Government, jointly conducted with Copenhagen Business School, Denmark, IIT Roorkee, IMT Ghaziabad and FGV Brazil. Copenhagen Business School, DenmarkRP
Books Authored

Affordability for the poor and profitability for the provider. A chapter on rural marketing in Principles of Marketing by Philip Kotler, Armstrong, Agnihotri and Haque, published by Pearson India, 13th edition. Master's Speak on Management Education in India published by Bloomsbury India

Refereed Journal Papers
  1. Agrawal R., Mahajan R., Sharma V., and Nangia V.K., “Factors affecting Quality of Management Education in India: An Interpretive Structural Modelling Approach”, International Journal of Educational Management”, {Emerald}, 2013.
  2. Agrawal R., Mahajan R., Sharma V., and Nangia V.K., “Identification and Modelling of Winners and Qualifiers for Management Institutes: Evidence from India”, International Journal for Management in education, {Inderscience}, 2013.
  3. Agrawal R., Nath V., Gautam A., and Sharma V., “Green Marketing Promotion Tools and Indian Consumers' Green Purchase Intentions”, International Journal of Business Competition and Growth, {Inderscience}, 2014.
  4. Agrawal R., Nath V., Gautam A., and Sharma, V., “A Framework for Green Product Adoption by Indian Consumers”, International Journal of Research in Computer Application & Management, 2012, (ISSN- 2231-1009), Vol. 2, No.5, pp 1-7.
  5. Bharti, K., Agrawal, R. and Sharma, V. (2013). Will value co-creation help bottom of the pyramid development? Indian Management, 52(7), 26-29. Business Standard
  6. Bharti, K., Agrawal, R. and Sharma, V. (2015). Value co-creation: Literature review and Proposed Conceptual Framework. International Journal of Market Research, 57(2). {Forthcoming}
  7. Bharti, K., Agrawal, R., and Sharma, V. (2014). A Vedic view on the evolution of Bottom of the pyramid in Ancient India and Role of Marketers in its Disintegration. VFIM Bi-Annual International Journal, 6(2), pp.22-31. {ISBN: 978-81-920639-5-9}.
  8. Bharti, K., Agrawal, R., and Sharma, V., “What drives the customer of world’s largest market to participate in value co-creation?”, Marketing Intelligence and Planning, {Emerald}.
  9. Bharti, K., Agrawal, R., Sharma, V., and Sengar, A., “Innovative Product Development at the Bottom of the Pyramid", International Journal of Spirituality and Organization Leadership”, {Bloomsbury}, 2013, Vol.1, No.2, pp. 50-61.
  10. Bharti, K., Sharma, V., Agrawal, R., and Sengar, A., “Marketer’s Mindsets: Key to Develop Bottom of the Pyramid Markets.” Procedia- Social and Behavioral Sciences, {Elsevier}, 2013.
  11. Joshi, K.K., Sharma, V. (2014). Revoking historic water management system in Himalayan region. International Journal of Multidisciplinary Research in Social and Management Sciences, 2(2),107-110.
  12. Joshi,K.K., Sharma, V.(2013). Concrete heaps to carpet green through peoples participation. Success Stories in Mountain Ecosystem Management, SAARC Forestry Center, Thimpu, Bhutan. pp. 34-42
  13. Joshi, K.K., Sharma, V. (2015). An interpretative account of voyages to address climate change under United Nations Framework Convention on Climate Change: Gradual development of policies- prospects and protests. Ecology , Environment and Conservation, Vol 2.
  14. Joshi, K.K., Sharma, V. (2014). Challenges in community based forest bio residue resource utilization for bio briquetting in the Western Himalayan region of Uttarakhand . SAARC Forestry Journal 2014.
  15. Joshi, K.K., Sharma, V. (2014). Mitigating land disaster through community involvement and righteous practices in Himalayan region of Uttarakhand , India. Chapter in book on Strategic Disaster Risk Management in Asia. Singapore: Springer.
  16. Joshi, K.K., Sharma, V., Mittal, S. (2014). Social entrepreneurship through forest bio residue briquetting: A Hypothetico deductive approach to mitigate forest fires in Pine areas of Western Himalaya, India. Renewable and Sustainable Energy Reviews, Elsevier.   
  17. Joshi, K.K., Sharma, V. (2014). A study on Passages to global climate change financing: Funding for a greener Earth. Indian Forester.
  18. Kumar R., Agrawal R. and Sharma V., (2013). e-Applications in Indian Agri-Food Supply Chain: Relationship among Enablers. Global Business Review, 14(4), 711-727. {Sage}.
  19. Kumar R., Agrawal R., and Sharma, V., “Certain Specific Enablers for IT Applications in Supply Chain of Agro-food industry in India”, Global Business Review, {Sage}.
  20. Kumar R., Nath V., Agrawal R., and Sharma, V., “Performance Measurement of Sugar Supply Chain”, Journal of Management Research- SCMS Noida, {Bloomsbury }, 2013, Vol.1, No.1, pp 3-14.
  21. Kumar, R., Nath, V., Agrawal, R., and Sharma, V., “Measuring Supply chain performance of sugar industry in India”, Journal of Management Research, {Bloomsbury}, 2013, Vol. 1, No.1, pp. 3-14. ISSN: 2319-7552.
  22. Mahajan R. Agrawal R., Sharma V., and Nangia V.K., “Identification and Modelling of Winners and Qualifiers for Management Institutes: Evidence from India”, International Journal of Management in Education, {Inderscience Publishers}, 2013.
  23. Mahajan, R., Nangia, V.K. and Sharma, V., (2014), “Management Education: Is it only for Business?”, Asian Management Review, Vol. 9 No. 3, pp. 52-57 (Publisher: Business Standard).
  24. Mahajan, R., Agrawal, R., Sharma, V. and Nangia, V.K. (In Press). Analysis of Challenges for Management Education in India using Total Interpretive Structural Modelling. Quality Assurance in Education (Accepted for Publication) {Emerald}.

  25. Mahajan, R., Agrawal, R., Sharma, V. and Nangia, V.K. (2014). Factors affecting Quality of Management Education in India: An Interpretive Structural Modelling Approach. International Journal of Educational Management, 28(4), 379-399. {Emerald}.

  26. Mahajan, R., Nangia, V.K. and Sharma, V. (2012), “Management Education Landscape in India: Issues, Challenges and Strategies”, AIMA Journal of Management and Research, Vol. 6 No. 4/4 (Publisher: AIMA, ISSN No: 0974-497).
  27. Mani, V., Agrawal, R. and Sharma, V. (2014). Flexibility in Socially Sustainable Business Practices in India: A Study of Two Cases, Proceedings of 7th ICCB 2014 & GLOGIFT 14, 515-531, held in Singapore during Oct 2014.
  28. Mani, V., Agrawal, R. and Sharma, V. (2014). Modeling of Social Sustainability Enablers in the Supply Chain. SCM Conference 2014- Socially Responsible Supply Chains, 18-19 Dec 2014, held in IIMB, Bangalore during 18-19 Dec 2014.
  29. Mani, V., Agrawal, R. and Sharma, V. (2014). Supplier selection using social sustainability: AHP based approach in India. International Strategic Management Review2(2), 98-112. {Elsevier}.
  30. Mani, V., Agrawal, R. and Sharma, V. (2015). Social sustainability in the supply chain: Analysis of enablers. Management Research Review, 38(9), (In press) {Emerald}.
  31. Nath V., Agrawal, R., Gautam, A., and Sharma, V., “Effects of Green Promotion Tools on Consumers’ Purchase Intentions". Journal of Marketing Communications,  {Routledge: Taylor & Francis
  32. Nath V., Agrawal, R., Gautam, A., and Sharma, V., “Green Consumer Behavior: Development of a consumer model in the Indian context”, Journal of Promotion Management,  {Routledge: Taylor & Francis.
  33. Nath V., Kumar R., Agrawal R., Gautam A. and Sharma, V., “Green Behaviors of Indian Consumers”,  International Journal of Research in Management, Economics and Commerce, {Indus Education} 2012, Vol. 2, No. 11, pp. 488-498.
  34. Nath, V. Agrawal, R., Gautam, A. and Sharma, V. (2012). A framework for green product adoption by the Indian consumer. International Journal of Research in Computer Application & Management, 2(5), 1-7. 
  35. Nath, V. Agrawal, R., Gautam, A. and Sharma, V. (2014). Green marketing promotion tools and Indian consumer' green purchase intentions. International Journal of Business Competition and Growth, 3(4), 275-291. 

  36. Nath, V., Kumar, R., Agrawal, R., Gautam, A. and Sharma, V. (2014). Impediments to consumer adoption of green products: A ISM analysis. Journal of Promotion Management, 20(5), 501-520.{Taylor & Francis}.

  37. Sengar, A., Agrawal, R., Sharma, V. and Bharti, K. (2014). Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP. International Journal of Business and Emerging Markets, 6(4), pp. 371-394. {Inderscience Publication}.

  38. Sengar, A., Sharma, V., Agrawal, R. and Bharti, K. (2014). Rural marketing: An answer to economic development in emerging markets. Indian Management- The Journal of AIMA, 53(1), 48- 53. Business Standard.