Spotlight
Student Home Pages
PhD Research Scholar
Faculty Profiles
Facilities
Visitors
Corporate Presentation
Placement brochure
yusuffdm
Dr. Zillur Rahman Head Of Department yusuffdm[at]iitr.ac.in 285081
Areas of Interest
  • Marketing, .
  • Strategy, -
Honors and Awards
AwardInstituteYear
Highly Commended Award Emerald Literati Club2004
TOP 25 HOTTEST ARTICLESCIENCEDIRECT2004
Highly Commended Award winner Emerald/AIMA Indian Management Research Fund Award2009
Highly Commended Runners Up Emerald/IAM South Asia Management Research Fund Award 2012
First Prize 10th Uttrakhand State open Squash Rackets Championship2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013Hardwar District Squash Association2013
Highly Commended Paper Emerald Literati Network Awards for Excellence 2016
Educational Details
DegreeSubjectUniversityYear
Ph.D.Business AdministrationAMU1996
MBAMarketingAMU1992
B.SC. (Hons.)MathematicsAMU1989
Administrative Background
FromToDesignationOrganisationLevel
2016.HeadDepartment of Management Studies
Sponsored Research Projects
TopicFunding AgencyYear
Short Term Course on Strategic ManagementDVC Training Institute, Chandrapura, Bokaro, Jharkhand2006
Rapid EIA studies for IIE Sitarganj: Environmental MonitoringDGM SIDCUL, Dehradun2011
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other StudiesDGM SIDCUL, Dehradun2011
Technical Feasibility of Diversion of Shahadra DrainChief Conservation Engineer (Water), NOIDA2009
Management of Traditional Handloom Cluster in and around RoorkeeMHRD2012
Evaluation of Plan scheme “R&D programme in Water Sector” of MoWR during XI Plan periodCentral Water Commission, MoWR 2013
Study of environmental awareness and practices among the employees of the companies in select IndustICSSR2014
Participation in seminars
NamePlaceSponsored ByDate
Developing Strategic Framework for NGO’sRoorkeeUttaranchal Development Cell, IIT Roorkee and Govt. of UKApr, 2006
Workshop on Rural TechnologyRoorkeeUttaranchal RuTag, NABARD, Govt. of UttaranchalMar, 2007
Workshop on SPSSRoorkeeIMRB InternationalMar, 2007
Workshop on Supply Chain ManagementRoorkeeBristlecone IndiaMar, 2007
Workshop on Brand ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2008
Workshop on CRMRoorkeeQIP Center, IIT RoorkeeMar, 2008
Beyond MBA curriculumRoorkeeQIP Center, IIT RoorkeeFeb, 2012
Developing Research Orientation in Business and ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2013
Memberships
  • IIT Mandi, Member, Selection Committee, School of Humanities and Social Sciences, 2010, 2011, 2012, 2013, 2014
  • IIT Mandi, 2. Special Invitee, Selection Committees, 2010, 2011, 2012, 2013, 2014
  • Ministry of Urban Development in collaboration with Japan International Cooperation Agency, Member, Expert Committees for preparation of the Manual on Sewerage and Sewage Treatment- Part C
Research Scholar Groups
Scholar NameInterest
Yogendra SinghApplications of Balanced Scorecard for Management of Technical Universities in India
Alok AcharyaDeveloping a Place Branding Model: An Empirical Analysis based on Stakeholders
Bharat AroraInvestigating the influence of IT capability on sustainable competitive advantage
Shampy KambojModelling and Measuring Customer Participation in Social Media Brand Communities
Mayank YadavMeasuring the effect of Social Media Marketing Activities on Customer Loyalty
Bijoylaxmi SarmaCustomer Co-Creation In Service Innovation: Towards Development of a Conceptual Model.
Jamid Ul IslamExamining the Role of Customer Engagement in building Customer Loyalty
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil SecurityRatan K MishraA2005
Information Technology Acceptance and Organizational Agility: Application in Indian FirmsJamshed SiddiquiA2004
Design and Development of an Integrated Quality Model for a Healthcare EstablishmentMohd. AzamA2007
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian BanksRuchi GargA2009
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service CompaniesFaisal TalibA2009
Measuring and Managing Customer based Brand Equity in Indian Healthcare EstablishmentsIshwar KumarA2009
Assessing Corporate Sustainability Performance and Its Impact on Firm PerformancePraveen GoyalA2009
Assessing the influence of Stakeholders on Sustainability Marketing StrategyVinod KumarA2009
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian FirmsDivesh KumarA2010
Measuring the Influence of Corporate Social Responsibility on Consumer ResponsesMobin FatmaA2012
Modelling and Measuring of Consumers’ Co-Created Value in ServicesAmit K. AgarwalA2012
Measuring Consumer Innovativeness towards Self-service Technology in Service IndustryArun Kr. KaushikA2013
A Model for Measuring the Influence of Brand Experience on Consumer BehaviorImran KhanA2013
Modelling the Predictors of Consumers’ green purchase intentionYatish JoshiA2013
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Society for Advancement of Management , Las Vegas, Nevada, USA Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”Apr, 2005
Business & Economics Society, Lugano, SwitzerlandPresented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.July, 2008
The International Journal of Arts and Sciences Gottenheim, GermanyPresented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.Nov, 2010
Eurasia Business & Economics Society, Antalya, TurkeyPresented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.Jan, 2012
The International Journal of Arts and Sciences, Rome, ItalyPresented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.Oct, 2012
Eurasia Business & Economics Society, Warsaw, PolandPresented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.Nov, 2012
Curtin University, SingaporePresented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.Oct, 2014
Port Louis, MauritiusPresented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and MarketingJan, 2016
Invitations
TopicOrganistaionCategoryYear
Conducting and Publishing Quality ResearchMNIT, JaipurG2016
Innovation Management; Digital MarketingIndian Institute of Information Technology, Design and Manufacturing JabalpurG2016
Participation in short term courses
Couse NameSponsored ByDate
Knowledge Management For Effective TeachingDepartment of Management Studies, IIT RoorkeeMay, 2005
Knowledge Management For Effective TeachingAICTEJune, 2006
Decision Making Techniques in Engineering and Management AICTE Mar, 2011
Case Analysis for Business and Management QIP Centre, IIT RoorkeeJune, 2011
Case based learning in Business and Management QIP Centre, IIT RoorkeeOct, 2013
Case based learning in Business & Management QIP Centre, IIT RoorkeeJune, 2015
Courses or Conferences Organised
Conference NameSponsored ByDate
International Conference on Research and Sustainable BusinessDST, GoI8-9/3/2014
National Conference on Emerging Challenges for Sustainable BusinessDept. of Management Studies, IIT RoorkeeJune, 2012
National Conference on Emerging Challenges for Sustainable BusinessGodrej Interio1-2/6/2012
International Conference on Research and Sustainable BusinessDept. of Management Studies, IIT RoorkeeMar, 2014
Refereed Journal Papers
  1. Bharat to India: A case of connecting IFFCO brand with Generation Y,S Kamboj, M Yadav, Z Rahman, International Journal of Business Excellence, 13(1), 2019.
  2. Impact of Social media and customer centric technology on performance outcomes: the mediating role of social CRM capabilities,S Kamboj, M Yadav, Z Rahman, International Journal of Electronic Marketing and Retailing, 9(2), 2018.
  3. Investigating the influence of Information Technology capability on risk and returns: A firm-level empirical analysis, B Arora, Z Rahman, International Journal of Business Excellence, 12(3), 2018.
  4. Transforming Jewellery Designing:Empowering Customer through Crowd sourcing in India, B Sarmah, Z Rahman. Global Business Review, 19(1), 2018.
  5. Social Media Marketing: Literature Review and Future Research Directions, M Yadav, Z Rahman, International Journal of Business Information Systems, 25(1), 2018.
  6. Assessing the impact of Information Technology excellence on firm profitability and market value in emerging economies: A study from India, B Arora, Z Rahman, International Journal of Business Information Systems, 25(1), 2018.
  7. Personality Factors as Predictors of Online Consumer Engagement: An Empirical Investigation, J Islam, Z Rahman, LD Hollebeek, Marketing Intelligence and Planning (Scopus) 35 (4), 2017.
  8. Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach, B Sarmah, Z Rahman, Benchmarking: An International Journal, 24(7), 2017.
  9. Antecedents and outcomes of brand experience: An empirical study, I Khan, Z Rahman, M Fatma, Journal of Brand Management, 24(3), 2017.
  10. Co-creation in hotel service innovation using smart phone: An empirical study, B Sarmah, S Kamboj, Z Rahman, International Journal of Contemporary Hospitality Managemen, 29(10), 2017.
  11. Brand Experience Anatomy in Hotels An Interpretive Structural Modeling Approach, I Khan, Z Rahman, Cornell Hospitality Quarterly 58(3), 2017.
  12. Measuring customer social participation in online travel communities: Scale development and validation, S Kamboj, Z Rahman, Journal of Hospitality and Tourism Technology, 8(2), 2017.
  13. Understanding customer participation in online brand communities: Literature review and future research agenda, S Kamboj, Z Rahman, Qualitative Market Research: An international Journal, 20(3), 2017.
  14. The Impact of Online Brand Community Characteristics on Customer Engagement: A Solicitation of Stimulus-Organism-Response Theory, J Islam, Z Rahman, Telematics and Informatics, 34(4), 2017.
  15. Customer co-creation and adoption intention towards newly developed services: An empirical study, B Sarmah, Z Rahman, S Kamboj, International Journal of Culture, Tourism, and Hospitality Research, 11(1), 2017.
  16. Awareness and Willingness towards Islamic Banking among Muslims: An Indian Perspective, J Islam, Z Rahman, International Journal of Islamic and Middle Eastern Finance and Management, 2017.
  17. Brand experience and emotional attachment in services: the moderating role of gender, I Khan, Z Rahman, Service Science, 9(2), 2017.
  18. An integrated framework to understand how consumer perceive ethicality influence the consumer hotel brand loyalty, M Fatma, Z Rahman, Service Science, 9(1), 2017.
  19. An empirical investigation of tourist’s choice of service delivery options – SSTs vs. Service employees, AK Kaushik, Z Rahman, International Journal of Contemporary Hospitality Management 29(2), 2017.
  20. Information technology capability as competitive advantage in emerging markets: evidence from India, B Arora, Z Rahman, International Journal of Emerging Markets, 12(4), 2017.
  21. Development of a scale to measure hotel brand experiences, I Khan, Z Rahman, International Journal of Contemporary Hospitality Management, 29(1), 2017.
  22. Analyzing enablers of sustainable supply chain: ISM and Fuzzy AHP approach, D Kumar, Z Rahman, Journal of Modelling in Management, 12(3), 2017.
  23. Modeling the barriers of Indian telecom services using ISM and MICMAC approach, F Talib, Z Rahman, Journal of Asia Business Studies, 11(2), 2017.
  24. Brand Experience Anatomy in Hotels: An Interpretive Structural Modeling Approach, I Khan, Z Rahman, Cornell Hospitality Quarterly, 58(3), 2017.
  25. An ISM approach for modelling the enablers of sustainability in market-oriented firms AK Agrawal, D Kumar, Z Rahman, International Journal of Business Excellence, 11(3), 2017.
  26. Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies, V Kumar, Z Rahman, AA Kazmi, SAGE Open, 2016.
  27. The Social Role of Social Media: The Case of Chennai Rains-2015, M Yadav, Z Rahman, Social Network Analysis and Mining (Scopus) 6(1), 2016.
  28. The Transpiring Journey of Customer Engagement Research in Marketing: A Systematic Review of the Past Decade, J Islam, Z Rahman, Management Decision (SSCI) 54 (8), 2016.
  29. The influence of user participation in social media based brand communities on brand loyalty: Age and gender as moderators, S Kamboj, Z Rahman, Journal of Brand Management (Scopus) 23(6), 2016.
  30. How does corporate association influence consumer brand loyalty? Mediating role of brand identification, M Fatma, I Khan, Z Rahman, Journal of Product & Brand Management (Scopus) 25(7), 2016.
  31. The effect of CSR on consumer behavioral responses after service failure and recovery, M Fatma, I Khan, Z Rahman, European Business Review, 28 (5), 2016.
  32. Information technology investment strategies: A review and synthesis of the literature, B Arora, Z Rahman, Technology Analysis & Strategic Management, 28(8), 2016.
  33. Zee Zindagi: Offering Value through distinct approach, J Islam, Z Rahman, South Asian Journal of Business and Management Cases 5(2), 2016.
  34. Buyer supplier relationship and supply chain sustainability: empirical study of Indian automobile industry, D Kumar, Z Rahman, Journal of Cleaner Production, 131, 2016.
  35. Measuring consumer perception of CSR in tourism industry: Scale development and validation, M Fatma, Z Rahman, I Khan, Journal of Hospitality and Tourism Management, 27, 2016.
  36. E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender, I Khan, Z Rahman, International Journal of Retail & Distribution Management. 44 (12), 2016
  37. The Concept of Online Corporate Brand Experience: An Empirical Assessement, I Khan, Z Rahman, M Fatma, Marketing Intelligence and Planning 34 (7), 2016
  38. Retail brand experience: scale development and validation, I Khan, Z Rahman, Journal of Product & Brand Management (Scopus) 25 (7), Forthcoming
  39. Using Big Data Analytics for Competitive Advantage, B Arora, Z Rahman, International Journal of Innovative Research and Development (Scholar) 5 (2), 2016
  40. Fuzzy AHP and Fuzzy multi-objective linear programming model for order allocation in a sustainable supply chain: A case study, D Kumar, Z Rahman, FTS Chan, International Journal of Computer Integrated Manufacturing (SCI), 2016
  41. Customer Co-Creation through Social Media: The Case of Crash the Pepsi IPL-2015, M Yadav, S Kamboj, Z Rahman, Journal of Direct, Data and Digital Marketing Practice (Scopus) 18 (1), 2016
  42. Brand Experience Anatomy in Hotels: An Interpretive Structural Modeling Approach, I Khan, Z Rahman, Cornell Hospitality Quarterly (SSCI) 57 (1), 2016
  43. Mangaldeep: Spreading Fragrance In India, B Samrah, Z Rahman, South Asian Journal of Business and Management Cases. 5 (1),  2016
  44. The role of customer brand engagement and brand experience in online banking, I Khan, Z Rahman, M Fatma, International Journal of Bank Marketing (Scopus) 34 (7), Forthcoming, 2016
  45. Place Branding Research: A Thematic Review and Future Research Agenda, AA Acharya, Z Rahman, International Review on Public and Nonprofit Marketing (Scopus) 13 (2), 2016
  46. Linking Customer Engagement to Trust and Word of Mouth on Facebook Brand Communities: An Empirical Study, J Islam, Z Rahman, Journal of Internet Commerce (Scopus) 15 (1), 40-58, 2016
  47. Predictors of Young Consumer’s Green Purchase Behaviour, Y Joshi, Z Rahman, Management of Environmental Quality: An International Journal (Scopus) 27 (4), 2016
  48. Consumer responses to CSR in Indian banking sector, M Fatma, Z Rahman, International Review on Public and Nonprofit Marketing (Scopus) 13 (1), 2016
  49. The CSR's influence on customer responses in Indian banking sector, M Fatma, Z Rahman, Journal of Retailing and Consumer Services (Scopus) 29 (March), 49-57, 2016
  50. NEDFi: Transforming Lives Through Shared Value Creation, B Sarmah, Z Rahman, Asian Journal of Management Cases (Scopus) 13 (1), 2016
  51. Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands, J Islam, Z Rahman, Journal of Global Fashion Marketing (Scopus) 7 (1), 45-59, 2016
  52. Self-service innovativeness scale: introduction, development, and validation of scale, AK Kaushik, Z Rahman, Service Business:An International Journal (SSCI) 10 (2), 2016
  53. Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-created Customer Experience, S Kamboj, M Yadav, Z Rahman, P Goyal, International Journal of Information Systems in the Service Sector 8 (2), 2016
  54. Are Street Vendors really Innovative towards Self-service Technology?, AK Kaushik, Z Rahman, Information Technology for Development 22 (2), Forthcoming, 2016
  55. Stakeholder Identification and Classification: A Sustainability Marketing Perspective, V Kumar, Z Rahman, AA Kazmi Management Research Review 39 (1), 35-61, 2016
  56. Flipkart Big Billion Day:Mega Success or Failure?, M Fatma, Z Rahman, Case Center, 10, 2015
  57. Brand experience anatomy in retailing: An interpretive structural modeling approach, I Khan, Z Rahman, Journal of Retailing and Consumer Services 24 (May 2015), 60-69, 2015
  58. Mobile Social Media: The New Hybrid Element of Digital Marketing Communications, M Yadav, Y Joshi, Z Rahman, Procedia-Social and Behavioral Sciences 189, 335-343, 2015
  59. A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role, S Kamboj, P Goyal, Z Rahman, Procedia-Social and Behavioral Sciences 189, 406-415, 2015
  60. Co-creation of social value through integration of stakeholders, AK Agrawal, AK Kaushik, Z Rahman, Procedia-Social and Behavioral Sciences 189, 442-448, 2015
  61. Customer Service Experience in Hotel Operations: An Empirical Analysis, I Khan, RJ Garg, Z Rahman, Procedia-Social and Behavioral Sciences 189, 266-274, 2015
  62. Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach, B Sarmah, JU Islam, Z Rahman, Procedia-Social and Behavioral Sciences 189, 314-319, 2015
  63. The role of CSR as a determinant of consumer responses in financial sector, M Fatma, Z Rahman, I Khan, Decision 42 (4), 393-401, 2015
  64.  A review and future directions of brand experience research, I Khan, Z Rahman, International Strategic Management Review 3 (1-2), 1-14, 2015
  65. Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents, AK Kaushik, A Agrawal, Z Rahman, Tourism Management Perspectives 16, 278-289, 2015
  66. Zero-B: Introducing Green Innovation in Water Purifiers, V Kumar, Z Rahman, South Asian Journal of Business and Management Cases 4 (2), 169-181, 2015
  67. Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework, D Kumar, Z Rahman, International Strategic Management Review 3 (1-2), 110-127, 2015
  68. Factors Affecting Green Purchase Behaviour and Future Research Directions, Y Joshi, Z Rahman, International Strategic Management Review 3 (1-2), 128-143, 2015
  69. Building company reputation and brand equity through CSR: The mediating role of trust, M Fatma, Z Rahman, I Khan, International Journal of Bank Marketing 33 (6), 840-856, 2015
  70. Roles and Resource Contributions of Customers in Value Co-creation, AK Agarwal, Z Rahman, International Strategic Management Review 3 (1-2), 144-160, 2015
  71. An alternative model of self-service retail technology adoption, AK Kaushik, Z Rahman, Journal of Services Marketing 29 (5), 406-420, 2015
  72. Marketing capabilities and Firm Performance: Literature Review and Future Research Agenda, S Kamboj, Z Rahman, International Journal of Productivity and Performance Management 64 (8), 2015
  73. Brand experience formation mechanism and its possible outcomes: A theoretical framework, I Khan, Z Rahman, The Marketing Review 15 (2), 239-259, 2015
  74. Service Quality in Healthcare Establishments: A Literature Review, F Talib, M Azam, Z Rahman, International Journal of Behavioural and Healthcare Research 5 (1/2), 1-24, 2015
  75. An Interpretive Structural Modeling for Sustainable Healthcare Quality Dimensions in Hospital Services, F Talib, Z Rahman, International Journal of Qualitative Research in Services 2 (1), 28-46, 2015
  76. Identification and prioritization of barriers to total quality management implementation in service industry: an analytic hierarchy process approach, F Talib, Z Rahman, The TQM Journal 27 (5), 591-615, 2015
  77. Innovation Adoption across Self-service Banking Technologies in India, AK Kaushik, Z Rahman, International Journal of Bank Marketing 33 (2), 96-121, 2015
  78. Identification and Prioritization of Corporate Sustainability Practices using Analytical Hierarchy Process, P Goyal, Z Rahman, ,Journal of Modelling in Management 10 (1), 23-49, 2015
  79. Consumer Perspectives on CSR Literature Review and Future Research Agenda, M Fatma, Z Rahman, Management Research Review 38 (2), 195-216, 2015
  80. An Empirical Investigation of TQM Barriers in Indian ICT and Banking Industries, F Talib, Z Rahman, Proceedings of SOM 2014 
  81. Marketing through Spirituality: A Case of Patanjali Yogpeeth, V Kumar, A Jain, Z Rahman, A Jain, Procedia - Social and Behavioral Sciences 133 (15 May), 481-490, 2014
  82. Influence of Experiential Marketing on Customer Purchase Intention:A Study of Passenger Car Market, I Khan, Z Rahman, Management and Labour Studies 39 (3), 319-328, 2014
  83. Identification and adoption of total quality management practices in Indian information and communication technology and banking industries: an empirical study, F Talib, Z Rahman, Proceedings of 3rd International Conference on Sustainability and Management, 2014
  84. Corporate Sustainability Performance and Firm Performance association: A Literature Review, P Goyal, Z Rahman, International Journal of Sustainable Strategic Management 4 (4), 287-308, 2014
  85. Multi-item Stakeholder Based Scale to Measure CSR in the Banking Industry, M Fatma, Z Rahman, I Khan, International Strategic Management Review 2 (1), 9-20, 2014
  86. Corporate Sustainability Performance Assessment : An Analytic Hierarchy Process Approach, P Goyal, Z Rahman, International Journal of Intercultural Information Management 4 (1), 1-14, 2014
  87. Perspectives & Dimensions of Consumer Innovativeness: A Literature Review & Future Agenda, AK Kaushik, Z Rahman, Journal of International Consumer Marketing 26 (3), 239-263, 2014
  88. Measuring Customer Experience in Banks: Scale development and validation, R Garg, Z Rahman, MN Qureshi, Journal of Modelling in Management 9 (1), 87-117, 2014
  89. Building a corporate identity using corporate social responsibility: a website based study of Indian banks, M Fatma, Z Rahman, Social Responsibility Journal 10 (4), 591-601, 2014
  90. Is corporate social responsibility marketing aligned with the performance of Indian banks, M Fatma, Z Rahman, International conference on research in marketing (ICRM 2013), 2013
  91. Measuring the Influence of Fear Appeal on Behavioural Intentions: A Case of AIDS Prevention in Uttarakhand, Y Joshi, AK Kaushik, Z Rahman, International conference on research in marketing (ICRM 2013), 2013
  92. Influence of Experential Marketing on Customer Purchase Intention: A Study of Passenger Car Market, I Khan, Z Rahman, Internation Conference of Research in Marketing (ICRM-2013), DMS, IIT Delhi, 2013
  93. Understanding the role of ‘process’ in value co-creation, AK Agrawal, Z Rahman, 3rd Biennial Conference of the Indian Academy of Management, 2013
  94. Current Health of Indian Healthcare and Hospitality Industries: A Demographic Study, F Talib, Z Rahman,International Journal of Business Research and Development (IJBRD) 2 (1), 1-17, 2013
  95. An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies, F Talib, Z Rahman, MN Qureshi, International Journal of Quality & Reliability Management 30 (3), 280-318, 42 2013
  96. Corporate sustainability performance and firm performance research: literature review and future research agenda, P Goyal, Z Rahman, AA Kazmi, Management Decision (SSCI) 51 (2), 361-379, 48 2013
  97. Modeling Relationship Marketing Strategies for Sustainability Adoption, D Kumar, Z Rahman, International Journal of Intercultural Information Management 3 (4), 277-291, 2013
  98. Survey on the usage of total quality management tools and techniques in Indian service industries, F Talib, Z Rahman, MN Qureshi, International Journal of Quality and Innovation 2 (2), 105-119, 2013
  99. Sustainability marketing strategy: an analysis of recent literature, V Kumar, Z Rahman, AA Kazmi, Global Business Review 14 (4), 601-625, 6 2013
  100. An instrument for measuring the key practices of total quality management in ICT industry: an empirical study in India, F Talib, Z Rahman, A Akhtar, Service Business: An International Journal 7 (2), 275-306, 2013
  101. Evolution of Sustainability as Marketing Strategy: Beginning of New Era, V Kumar, Z Rahman, AA Kazmi, P Goyal, Procedia - Social and Behavioral Sciences, 2012
  102. Identifying and ranking critical success factors of customer experience in banks: An analytic hierarchy process (AHP) approach, R Garg, Z Rahman, MN Qureshi, I Kumar, Journal of Modelling in management 7 (2), 201-220, 2012
  103. A critical study of quality parameters in health care establishment: Developing an integrated quality model, M Azam, Z Rahman, F Talib, KJ Singh, International Journal of Health Care Quality Assurance 25 (5), 387-402, 2012
  104. Modelling of market oriented sustainability enabler for achieving competitive advantage, A Agarwal, Z Rahman, D Kumar, International Marketing Conference (MARCON-2012), 2012
  105. Impact of total quality management and service quality in the banking sector, F Talib, Z Rahman, MN Qureshi, International Journal of Telecommunications System and Management 1 (1), 2012
  106. Influence of Barriers on Customer based Attitudinal Brand Equity, Z Rahman, I Kumar, Eurasia Business & Economics Society (EBES) 2012 Antalya Conference, Jan 13, 2012
  107. A Framework for the Assessment of Brand Loyalty: An Analytic Hierarchy Process Approach, Z Rahman, R Garg, European Conference for Academic Disciplines, Rome, Italy, Oct 27-Nov 1, 2012, 2012
  108. Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation, Z Rahman, F Talib, Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference, Nov 1-3, 2012
  109. Sustainability Adoption through Relationship Marketing, D Kumar, Z Rahman, MN Qureshi, I Kumar, R Katiyar, National Conference on Emerging Challenges for Sustainable Business, DoMS, 2012
  110. Use of e-Learning Technologies: A study of Sustainability Awareness among Indian Students, P Goyal, Z Rahman, I Kumar, D Kumar, The Eighth International Conference on eLearning for Knowledge-Based Society, 2012
  111. Analyzing Customer Experience Using Service Transaction Analysis in Banks, R Garg, Z Rahman, MN Qureshi, V Kumar, National Conference on Emerging Challenges for Sustainable Business, DoMS,  2012
  112. A Journey of Experience from Consumption to Marketing, R Garg, Z Rahman, MN Qureshi, V Kumar, National Conference on Emerging Challenges for Sustainable Business, DoMS, 2012
  113. Total quality management practices in indian hospitality industry: some key findings from survey, F Talib, Z Rahman, MN Qureshi, Proceedings of National Conference on Emerging Challenges for Sustainable, 2012
  114. Core quality and associated supportive quality parameters: a conceptual quality frame work in healthcare establishment, M Azam, Z Rahman, F Talib, International Journal of Business Excellence 5 (3), 238-277, 4 2012
  115. Total quality management practices in manufacturing and service industries: a comparative study, F Talib, Z Rahman, International Journal of Advanced Operations Management 4 (3), 155-176, 2012
  116. Total quality management in service sector: a literature review, F Talib, Z Rahman, MN Qureshi, International Journal of Business Innovation and Research 6 (3), 259-301, 2012
  117. Identifying the Key Practices of TQM in Indian Service Industries: An Empirical Analysis, Z Rahman, MN Qureshi, F Talib, International Conference on Advances in Supply Chain and Manufacturing, 2011
  118. Prioritising the practices of total quality management: An analytic hierarchy process analysis for the service industries, F Talib, Z Rahman, MN Qureshi, Total Quality Management & Business Excellence 22 (12), 1331-1351, 2011
  119. Assessing the awareness of total quality management in Indian service industries: an empirical investigation, F Talib, Z Rahman, MN Qureshi, Asian Journal on quality 12 (3), 228-243, 2011
  120. An Empirical Study of Barriers to TQM Implementation in Indian Service Industries, F Talib, Z Rahman, MN Qureshi, First International Conference on Industrial Engineering (ICIE 2011), 1072-1084, 2011
  121. Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach, F Talib, Z Rahman, MN Qureshi, Benchmarking: An International Journal 18 (4), 563-587, 2011
  122. Best practices of total quality management implementation in health care settings, F Talib, Z Rahman, M Azam, Health Marketing Quarterly 28 (3), 232-252, 2011
  123. Sustainability and E-waste management scenario in India, V Kumar, R Garg, Z Rahman, AA Kazmi, International Journal of the Computer, the Internet and Management 19, 43.1-43.5, 2011
  124. Consumer Green Attribute Endorsement: An Empirical Study, P Goyal, Z Rahman, V Kumar, I Kumar, The First International Conference on Interdisciplinary Research, 2011
  125. Sustainability and E-waste management scenario in India, V Kumar, R Garg, Z Rahman, AA Kazmi, International Journal of the Computer, the Internet and Management 19, 43.1-43.5, 2011
  126. A study of total quality management and supply chain management practices, F Talib, Z Rahman, MN Qureshi, International Journal of Productivity and Performance Management 60 (3), 268-288, 2011
  127. Nonparametric approach to rank global petroleum business opportunities, RK Mishra, Z Rahman, Journal of Applied Statistics 38 (3), 631-646, 2011
  128. Customer experience: a critical literature review and research agenda, R Garg, Z Rahman, I Kumar, International Journal of Services Sciences 4 (2), 146-173, 2011
  129. Total quality management and service quality: an exploratory study of quality management practices and barriers in service industry, F Talib, Z Rahman, MN Qureshi, J Siddiqui, International Journal of Services and Operations Management 10 (1), 94-118, 2011
  130. An interpretive structural modelling approach for modelling the practices of total Quality Management in service sector, F Talib, Z Rahman, MN Qureshi, International Journal of Modelling in Operations Management 1 (3), 223-250, 2011
  131. Identifying and modelling the factors of customer experience towards customers’ satisfaction, R Garg, Z Rahman, I Kumar, MN Qureshi, International Journal of Modelling in Operations Management 1 (4), 359-381, 2011
  132. Analysis of Total Quality Management Practices in Manufacturing and Service Sectors, F Talib, Z Rahman, MN Qureshi. The First International Conference on Interdisciplinary Research, 2011

 

 

 

 

Miscellaneous
  • COURSES TAUGHT at PG Level (MBA 1st &2nd yr.): Business Economics; International Business; International Marketing; Management Information Systems; Marketing Research; Services Marketing; Consumer Behavior Analysis; Marketing Management; Strategic Management.
  • COURSES TAUGHT at UG Level: Management concepts and Practices to B Tech. 2nd &3rd year.
  • EDITORIAL BOARD / REVIEWER 1. Editorial review board of “Management Decision” {Emerald}. 2. Editorial Review Board of “Services Industries Journal” {Taylor and Francis} 3. Editorial review board of “International Journal of Applied Industrial Engineering", {Information Resource Management Association}. 4. Editorial Advisory Board of “Emerging Markets Case Studies”, {Emerald}. 5. Editorial Review Board of “Journal of Hospital Administration”, {Sciedu}. 6. Editorial Board of International Journal of Corporate Strategy and Social Responsibility {Inderscience} 7. Consulting Editor, FWU Journal of Social Sciences. 8. International Journal for Healthcare Quality Assurance {Emerald} 9. Journal of Financial Services Marketing {Henry Stewart Publications}; 10. International Journal of Information Management {Science Direct} 11. Clinical Governance: An International Journal {Emerald} 12. The TQM Journal {Emerald} 13. International Journal of Physical Distribution and Logistics Management {Emerald} 14. Benchmarking: An International Journal {Emerald} 15. International Journal of Bank Marketing {Emerald} 16. International Journal of Quality and Reliability Management {Emerald} 17. Marketing Intelligence and Planning