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Zillur Rahman
Professor
zillur.rahman[at]ms.iitr.ac.in
Department of Management Studies, IIT Roorkee
285081
Research Interests

Biosketch
Educational Details
Professional Background

Research
Projects
Publications
Patents
Books
Collaborations

Honours and Awards
Honors
Memberships

Teaching Engagements
Teaching Engagements

Students
Supervisions
Associate Scholars

Miscellaneous
Events
Visits
Administrative Positions
Miscellaneous
Research Interests
Marketing, Consumer Behaviour, Services Marketing, Branding, New Technologies
BioSketch
Educational Details
AMU
1989
B. Sc, Hons.: Mathematics
AMU
1990
M. Sc (P), Mathematics
AMU
1992
MBA, Marketing
AMU
1996
PhD, Business Administration
Professional Background
Professor
22 Dec 2018 - Present
DoMS, IIT Roorkee
Head of the Department
01 Apr 2016 - 01 Apr 2019
Department of Management Studies, IIT Roorkee, Roorkee, Uttarakhand, India
Associate Professor
04 Sep 2009 - 21 Dec 2018
DoMS, IIT Roorkee
Assistant Professor
19 Dec 1999 - 04 Sep 2009
DoMS, IIT Roorkee
Lecturer
24 Apr 1996 - 16 Dec 1999
Department of Business Administration, AMU
Lecturer
14 Mar 1995 - 13 Jun 1995
Department of Business Administration, AMU
Research
Projects
TOPIC START DATE FIELD DESCRIPTION FINANCIAL OUTLAY FUNDING AGENCY OTHER OFFICERS
Technical Assistance for Channel Stabilization Works for Development of Navigational Channel 01 Feb 2022 Civil-Socio-economic survey Technical Assistance for Channel Stabilization Works for Development of Navigational Channel with Eco-friendly Techniques at balance 17 locations on National Waterway - 1 (River Ganga) 4.5 Cr -CED/6430/2-22 IWAI PI-Z Ahmed, Civil Engg
Stakeholder consultation as a corporate governance mechanism: Challenges and Opportunities in the lake ecosystem of J&K 19 Jan 2022 CG GRANT_NUMBER: NFC-1792-MSD (IITR/SRIC/ 3123 /I-26(NFC)MSD Dated: Jan 18, 2022) 9,79,420 NFCG, CII
Independent Review of Logistic Data Bank (LDB) Project 03 Mar 2022 MSD-6002/21-22 CEO & Director, NICDC Logistics Data Services Limited (NLDSL), Advant Navis Business Park, Sector - 142, Noida, Uttar Pradesh - 201 305 INR 2.95L NICDC Logistics Data Services Limited (NLDSL) Prof. P Kumar, MIED, IIT Roorkee
Use of Information and Communication Technologies for Entrepreneurship Development Among Semi-Skille 01 Apr 2018 ICSSR, New Delhi GRANT NUMBER: F.No. G-5/2017-18/ICSSR/RP ; Dated: March 27, 2018 17.5 Lakhs ICSSR
Orientation Programme on Corporate Governance 01 Nov 2017 National Foundation for Corporate Governance (NFCG) C/o Confederation of Indian Industry (CII) (Delhi) GRANT NUMBER: CONF-59-MSD 300000 National Centre for Corporate Governance C/O CII
Establishment of Community Reserve for Migratory Birds in Uttarakhand 24 Oct 2020 Nainital Project No. ESD-6003/2020-2021 INR 17,70,000 Nainital Forest Division, Government of Uttarakhand
Vetting of Technical Reports, Data Analysis Reports, Survey Findings Reports for Disaster Risk Assessment Study 01 Jul 2017 Program Manager, Project Implementation Unit TA & CBDRM, Uttarakhand Disaster Recover Project (UDRP), Dehradun (DehraDun) GRANT NUMBER: EQD-604/17-18 1.88 Cr Program Manager, Project Implementation Unit TA & CBDRM, Uttrakhand Disaster Recover Project (UDRP),
FDP for faculty members of IUOST, Srinagar 16 Aug 2018 TEQIP III (IUOST, Srinagar) Grant Number: FDP-01-DOMS 1,75,000/- TEQIP III (IUOST, Srinagar)
Preparation of Vision Document of Dal and Nageen Lake 01 Jan 2016 VC, LAWDA, Srinagar (SRINAGAR, J&K) GRANT NUMBER: CED-6030 /2016-17 XXXX VC, LAWDA, Srinagar
Study of environmental awareness and practices among the employees of the companies 01 May 2014 selected Industrial Estates Grant Number: ICS-786-MSD 10 Lakhs ICSSR
Evaluation of Plan scheme "R&D programme in Water Sector" 01 Apr 2012 CWC, MoWR, GoI (New Delhi) GRANT NUMBER: CED-6252 /2012-2013 XXXX CWC, MoWR, GoI
Seven Habits of an Effective Marketing Professional 01 Nov 2013 Individual Participant GRANT NUMBER: CO-1331/13-14 2,12,000/- Individual
Management of Traditional Handloom Cluster in and around Roorkee 01 Apr 2012 Uttrakhand GRANT NUMBER: MHR04-31-412-112 Two Lakhs MHRD
Vetting of Design and DPR of 12, 15, &20 MLD STP’s 01 Apr 2011 Chief Engineer, Noida Development Authority, Noida (Greater Noida, UP) GRANT NUMBER: CED-1148/11-12 XXXX Noida Development Authority
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other Studies 01 Apr 2010 EIA GRANT NUMBER: CED-1005 /2010-2011 XXXX DGM SIDCUL (Dehradun, Uttrakhand, India)
Rapid EIA studies for IIE Sitarganj: Environmental Monitoring 01 Mar 2010 Environmental Monitoring GRANT NUMBER: CED-1006 /2010-2011 XXXX DGM SIDCUL (Dehradun, Uttrakhand, India)
Technical Feasibility of Diversion of Shahadra Drain 01 Apr 2008 Technical Feasibility GRANT NUMBER: CED-1137/08-09 XXXX Chief Conservation Engineer (Water), NOIDA
Short Term Courses on Strategic Management 01 Feb 2006 Short Term Courses GRANT NUMBER: CO-1052/06-07 XXXX Damodar Valley Corporation ( DVC Training Institute, Chandrapura, Bokaro, Jharkhand, India)




Publications
Scopus ID :15760954200
2023
; | https://www.scopus.com
Journal: https://www.scopus.com/authid/detail.uri?authorId=15760954200
ResearchGate
2023
, | ,
Journal: https://www.researchgate.net/profile/Zillur-Rahman-11
Google Scholar
2023
: | Google
Journal: https://scholar.google.com/citations?user=9nWkKXAAAAAJ&hl=en
ORCID ID:0000-0003-2785-0200
2023
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Journal: https://orcid.org/ 0000-0003-2785-0200
Books
Product and Brand Management (Forthcoming)
Year: 2025 ,
Jamidul Islam, Varisha Rehman, Arti D Kalro, Zillur Rahman | Wiley
Contribution: Co-Author ,
Sales and Distribution Management, 2ed, An Indian Adaptation
Year: 2024 , ISBN: 978-93-5746-951-7
Joe F. Hair Jr., Rolph. E. Anderson, Rajiv Mehta, Barry. J. Babin, Arun K. Kaushik, Zillur Rahman | Wiley
Contribution: Co-Author , Pages: 688 ,
Integrated Marketing Communication in Digital Age
Year: 2024 , ISBN: 978-93-5746-609-7
Divesh Kumar, Varisha Rehman, Zillur Rahman | Wiley
Contribution: Co-author , Pages: 570 ,
Strategic Market Management, 11ed (An Indian Adaptation)
Year: 2021 , ISBN: 978-9354243387
David A. Aaker, Christine Moorman, Jamidul Islam, Zillur Rahman | Wiley
Contribution: Co-Author , Pages: 328 ,
Marketing Research, 6e
Year: 2020 , ISBN: 978-9390177530
GC Beri , Arun Kaushik , Zillur Rahman | McGraw Hill
Contribution: Co-Author , Pages: 720 ,
Consumer Behavior, 10e
Year: 2018 , ISBN: 978-9386650870
Roger D. Blackwell, Paul W. Miniard , James F. Engel , Zillur Rahman | Cengage
Contribution: Co-Author , Pages: 750 ,
Patents

Bhukya Akshaya, Z Rahman

A DUAL ACTION TOASTER AND SANDWICH GRILL

Application number:202411077089 (10/10/2024)

Filed

Honors And Awards
Honors
Emerald
2004
Emerald Literati Club 2004 Highly Commended Award
International Journal of Information Management
2004
The SCIENCEDIRECT TOP 25 HOTTEST ARTICLE
Emerald/AIMA Indian Management Research Fund Award
2009
Highly Commended Award winner of the 2009 Emerald/AIMA Indian Management Research Fund Award
Emerald/IAM South Asia Management Research Fund Award
2012
Highly Commended Runners Up for 2012 Emerald/IAM South Asia Management Research Fund Award
Uttrakhand State open Squash Racket Association
2013
Ist Position in the team event of 10th Uttrakhand State open Squash Rackets Championship 2013
Uttrakhand State open Squash Racket Association
2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013
Journal of Modelling in Management
2016
Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence
Management of Environmental Quality: An International Journal
2017
Highly Commended Paper in 2017 Emerald Literati Network Awards for Excellence
Management Research Review
2017
Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence
AMU Aligarh
2017
Member, Board of Studies, Department of Business Administration
Eighth International Conference on eLearning for Knowledge-Based Society, Bangkok, Thailand, 2012
2012
Certificate of Honor and Appreciation for Delivering the Keynote Address
Faculty Research Awards by Careers 360
2018
Commendable Faculty Award
Taylor & Francis
2018
High Scholarly Impact Award, 2018 for the paper Jamid Ul Islam & Zillur Rahman (2016) Examining the
Emerald Literati Awards for Excellence- 2018
2018
Highly Commended Paper Award in the Emerald Literati Awards for Excellence- 2018
Elsevier Reviewer Recognition Award
2018
Journal of Retailing and Consumer Services- Certificate for Outstanding Contribution in Reviewing
21st and 22nd of May 2022 and organized by Department of HSS and Management, National Institute of Technology Srinagar.
2022
Delivered Keynote address on the topic: ""Contemporary Trends in Business- Challenges and Opportunities", in "Second International Conference on Contemporary Business Trends" held on 21st and 22nd of May 2022 in Business- Challenges and Opportunities",
https://research.com/u/zillur-rahman
2022
2022 - Research.com Business and Management in India Leader Award
https://research.com/u/zillur-rahman
2023
2023 - Research.com Business and Management in India Leader Award
https://research.com/u/zillur-rahman
2024
2024 - Research.com Business and Management in India Leader Award
Research.com https://research.com/u/zillur-rahman
2024
Ranked as India's No. 3 and World No. 240 Business & Management scientist continuously for 2022, 2023, and 2024
Teaching Engagements
Teaching Engagements
Services Marketing : Integrating People, Technology, Strategy ( 110107142 )
Spring
Global Marketing Management ( 110107112 )
Autumn
Marketing Management 1 ( BMN 508 )
Autumn
Executive Certificate Course on AI for Managers By IIT Roorkee ( 131 )
Spring
AI in Marketing ( BMN-648 )
Spring
AI in Marketing ( 110107431 )
Spring
Marketing Management 2 ( BMN 511 )
Autumn
Introduction to Marketing Essentials ( 110107147 )
Spring
Organization Theory/Structure and Design ( 110107151 )
Autumn
Service Marketing ( BM 668 )
Autumn
Advanced Consumer Behavior Analysis ( BM 662 )
Spring
International Marketing ( BM 666 )
Spring
Consumer Behavior Analysis ( BMN 524 )
Spring
Marketing Strategy ( BMN-647 )
Spring
Students
SuperVisions
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil Security
24 Jul 2005 - 08 Sep 2009
Other Supervisors: , Scholar: Ratan K Mishra
Information Technology Acceptance and Organizational Agility: Application in Indian Firms
04 Aug 2004 - 11 Aug 2011
Other Supervisors: JP Singh, Scholar: Jamshed Siddiqui
Design and Development of an Integrated Quality Model for a Healthcare Establishment
17 Aug 2007 - 15 Dec 2012
Other Supervisors: , Scholar: Dr. Mohd. Azam
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian Banks
01 Jan 2009 - 26 Nov 2012
Other Supervisors: MN Qureshi, Scholar: Ruchi Garg
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service Companies
01 Jan 2009 - 20 Mar 2012
Other Supervisors: MN Qureshi, Scholar: Faisal Talib
Assessing Corporate Sustainability Performance and Its Impact on Firm Performance
31 Dec 2009 - 07 Dec 2013
Other Supervisors: AA Kazmi, Scholar: Praveen Goyal
Assessing the influence of Stakeholders on Sustainability Marketing Strategy
31 Dec 2009 - 13 Dec 2013
Other Supervisors: AA Kazmi, Scholar: Vinod Kumar
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian Firms
16 Jul 2010 - 19 Oct 2015
Other Supervisors: , Scholar: Divesh Kumar
Measuring and Managing Customer based Brand Equity in Indian Healthcare Establishments
01 Jan 2009 - 25 Apr 2014
Other Supervisors: , Scholar: Ishwar Kumar
Measuring the Influence of Corporate Social Responsibility on Consumer Responses
20 Jul 2012 - 09 Dec 2015
Other Supervisors: , Scholar: Mobin Fatma
Measuring Consumer Innovativeness towards Self-service Technology in Service Industry
01 Jan 2013 - 09 Jul 2016
Other Supervisors: , Scholar: Arun Kr. Kaushik
Modelling and Measuring of Consumers’ Co-Created Value in Services
16 Jul 2012 - 17 Sep 2016
Other Supervisors: , Scholar: Amit K. Agarwal
A Model for Measuring the Influence of Brand Experience on Consumer Behavior
22 Jul 2013 - 22 Dec 2016
Other Supervisors: , Scholar: Imran Khan
Investigating the influence of IT capability on sustainable competitive advantage
13 Jul 2013 - 27 Sep 2017
Other Supervisors: , Scholar: Bharat Arora
Modelling the Predictors of Consumers’ green purchase intention
22 Jul 2013 - 11 Feb 2017
Other Supervisors: , Scholar: Yatish Joshi
Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce Industry
01 Jan 2014 - 20 Apr 2018
Other Supervisors: , Scholar: Mayank Yadav
Modelling and Measuring Customer Participation in Social Media Brand Communities
22 Jul 2013 - 24 Apr 2018
Other Supervisors: , Scholar: Shampy Kamboj
Investigating the Effect of Online Brand Community Characteristics on Customer Engagement
09 Jul 2014 - 24 Apr 2018
Other Supervisors: , Scholar: Jamidul Islam
Modelling and Measuring of Customer Participative Service Innovation Behavior
09 Jul 2014 - 25 May 2018
Other Supervisors: , Scholar: Bijoylaxmi Sarmah
Developing a Place Branding Model: An Empirical Analysis using source credibility
07 Dec 2013 - 13 May 2022
Other Supervisors: , Scholar: Alok. K Acharya
Impact of Consumer Ethical Beliefs and Religiosity on Consumer Unethical Behaviour
22 Dec 2016 - 13 May 2022
Other Supervisors: , Scholar: Syed Masroor Hasan
Integrating Corporate Governance & Strategic Management: Stakeholder Approach
08 Jul 2016 - 03 Apr 2023
Other Supervisors: , Scholar: Avinash Pratap Singh
Effect of CSR on Employee Engagement: Mediating Role of Compassion and Meaningfulness
28 Dec 2017 - 19 Jun 2023
Other Supervisors: , Scholar: Owais Nazir
Experimental Investigation of the role of Guilt in Cause related Marketing
06 Jul 2018 - 13 Jul 2023
Other Supervisors: , Scholar: Tejaswi Patil
Linking Employee Engagement and Customer Engagement to drive Customer Loyalty: Reorienting Service Profit Chain
01 Jan 2018 - 06 Sep 2023
Other Supervisors: , Scholar: Shumaila Chandini
Chronic Brand Hate: Conceptualization, Scale Development, and Validation
27 Dec 2018 - 01 Mar 2024
Other Supervisors: , Scholar: Rahila Aziz
Brand Anthropomorphism Strength: Conceptualization, Construct Development and Measurement Validation
27 Dec 2018 - 26 Mar 2024
Other Supervisors: , Scholar: Monika Sharma
Developing and Validating a Framework for Integrating AI in Value Co-Creation
16 Aug 2020 - 29 Aug 2024
Other Supervisors: , Scholar: Baby Chandra
Developing and Validating a Contextual Framework of Discrete Emotion Effect on Consumer Evaluation and Behaviour
16 Aug 2020 - 29 Aug 2024
Other Supervisors: , Scholar: Suchi Aeron
Impact of Marketer-Generated Content on Digital Customer Engagement and Purchase Intention: A CEM Perspective"
27 Dec 2018 - 20 Mar 2025
Other Supervisors: , Scholar: Abhishek Kumar Srivastava
Associate Scholars
Anoop TS
IIT Roorkee
Understanding Impulse Buying in New Reality
Arnab Akash Saikia
IIT Roorkee
Financial Scarcity and its Influence on Consumers' Evaluation of Price Promotion Offers
Vaishali Yadav
IIT Roorkee
The Influence of Influencer- Product Fit on the Follower's Reaction
Saptarshi Majumder
IIT Roorkee India
Customer Inertia: The Impact of consumer perceived product class knowledge and regret from switch
Ravi Rushan Jha
IIT Roorkee
Essays on volatility spillovers, hedging, and diversification in carbon markets: Evidence from Europe and China
Zishan Hassan
IIT Roorkee
Conceptualizing, Measuring, and Managing Brand Community Based Brand Authenticity
Joyce Wilson F
IIT Roorkee
Value Cocreation
Harsha Tyagi
IIT Roorkee
Gifting
Shivani Yadav
IIT Roorkee
Marketing
Suhail Farooq
IIT Roorkee
Marketing
Miscellaneous
Visits
Society for Advancement of Management , Las Vegas, Nevada, USA
2005-01-01
Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”
Business & Economics Society, Lugano, Switzerland
2008-01-01
Presented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.
The International Journal of Arts and Sciences Gottenheim, Germany
2010-01-01
Presented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.
Eurasia Business & Economics Society, Antalya, Turkey
2012-01-01
Presented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.
The International Journal of Arts and Sciences, Rome, Italy
2012-01-01
Presented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.
Eurasia Business & Economics Society, Warsaw, Poland
2012-01-01
Presented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.
Curtin University, Singapore
2014-01-01
Presented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.
Port Louis, Mauritius
2016-01-01
Presented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and Marketing
IIM Calcutta
2017-01-01
Ph.D. Viva Voce Exam
Administrative Positions
Head
01 Apr 2016 - 01 Apr 2019
Department of Management Studies, IIT Roorkee, Roorkee
Avishek Paul, Zillur Rahman
Branding Pathways for Creating Wealth From Waste
Application No. 20554/2024-CO/L (2024/6/24)
Filed

 

 
Social Media

1. https://scholar.google.co.in/citations?user=9nWkKXAAAAAJ&hl=en
2. Web of Science Researcher ID: J-9339-2014
3. Scopus ID:15760954200
4. ORCID ID: https://orcid.org/0000-0003-2785-0200
5. https://www.mendeley.com/profiles/zillur-rahman3/
6. https://publons.com/researcher/603554/zillur-rahman/
7. https://www.researchgate.net/profile/Zillur_Rahman
8. https://www.growkudos.com/profiles/51020

 

Guest Editor, Special Issue: Journal of Internet Commerce (T&F)

 

Progressing Understanding of Online Customer

Engagement: Recent Trends and Challenges

(2020-07-01 to 2020-12-31)