SAMBATH RD

Sambath RD, a native of Kerala, received his Bachelor of Fine Arts from the University of Kerala and Masters of Fine Arts (Visual Media) from Amrita Vishwa Vidyapeetham University. Sambath is interested in researching how human behavior is influenced by environmental features, specifically how elements and principles of communication design and art (color, shape, surface finishes) affect human wayfinding behavior. Currently Sambath is a Ph.D. student in the discipline of Cognitive Ergonomics. His research interests include, but are not limited to, the opposing roles of color and elements of design in human spatial learning and wayfinding. Using psychophysiology and virtual reality tools and methods, he investigates the impact of landmark identification and route planning strategies in human spatial navigation. He has submitted a research paper on Humanizing Work and Work Environment 2021 - IIT Guwahati 2021, and also presented a lighting talk at International Interdisciplinary Computational Cognitive Science Summer School 2021. Outside of the lab, he thoroughly enjoys being with his family and friends, paintings, sculpting, gardening, and cooking.

• B.F.A. in Sculpture, Raja Ravivarma College of Fine Arts, University of Kerala.
• M.F.A in Broadcast Journalism and Video Production with specialization in Visual Media, Amrita Vishwa Vidyapeetham University.
• Master of Media Business Management specialization in Visual Media Management, Institute of Chartered Financial Analysts of India (ICFAI) University.

• Technology Acceptance and Ease of Use among Elderly.
• Selection of Virtual building models of social context without sex bias.
• Human landmark identification and effect of environmental Information such as birds-eye view and route instructions.
• Investigating the effects of emotional eliciting images on human route learning strategies using psychophysiological tools.

• Presented a talk on “Gender Differences in Visual Perception on Selected Images of Virtual Building Models” at an International Interdisciplinary Computational Cognitive Science Summer School 2021 by Computational Cognitive Science Colloquium on August 6th, 2021.
• Presented a paper on “Efficacy of Sex Differences on the Perceptual Experience of Virtual Building Images” at the 19th International Conference INDIAN SOCIETY OF ERGONOMICS, Humanizing Work and Work Environment on December 1, 2021.
• Member of a panel discussion on “ Dialogue within the area of HFE (Human Factors and Ergonomics) supporting Sustainability and Climate Change work.”

• Graduate member of American Psychological Association (C2002815880).
• Student member at Association of Designers of India (Membership Id: 6475).
• Professional member of Public Relations Society of India.
• Member of IEA Visual Ergonomics Technical Committee. (view)

• Faculty of Visual Arts at Department of Architecture, TKM College of Engineering from Feb 2014–Present.
• Art Teacher at Jawahar Navodaya Vidyalaya- Panchawati from March 2013 - to February 2014.
• Faculty of Visual Arts at SIGMA College of Architecture from April 2013 - to September 2013.
• Color Consultant for Asian paints (Contact employee) from Jun 2011 - May 2012.
• Assistant Chief Superintendent of Examination (Center TKMCE for University of Kerala 2017-2019).
• Member of Curriculum committee of B.Des Program (APJ Abdul Kalam Technological University).

• R D, S., Mitra, S., & Asthana, M. K. (2022). Efficacy of Sex Differences on the Perceptual Experience of Virtual Building Images. In D. Chakrabarti, S. Karmakar, & U. R. Salve (Eds.), Ergonomics for Design and Innovation: Humanizing Work and Work Environment: Proceedings of HWWE 2021: 391 (Lecture Notes in Networks and Systems) (1st ed.). Springer Nature Switzerland AG.
• RD, S., & Asthana, M. K. (2021, August). IEA VE NEWS. IEA Visual Ergonomics Technical Committee Newsletter. (link)