There is an image here
Download Resume
Vijay Victor
Assistant Professor
vijay.victor[at]hs.iitr.ac.in
H-522
7012071713
Research Interests

Biosketch
Educational Details
Professional Background

Research
Projects
Publications
Patents
Books
Collaborations

Honours and Awards
Honors
Memberships

Teaching Engagements
Teaching Engagements

Students
Supervisions
Associate Scholars

Miscellaneous
Events
Visits
Administrative Positions
Miscellaneous
Research Interests
Digital Consumer Behaviour, Algorithmic Pricing Strategies, Behavioural Economics, Experimental Research Designs, Econometric Methods
BioSketch
Educational Details
Hungarian University of Agriculture and Life Sciences (Erstwhile Szent István University), Hungary
2020
PhD, Economics
University of Kerala
2016
MA, Economics
University of Kerala
2014
BA, Economics
Professional Background
Research Associate
31 Aug 2021 - Present
College of Business and Economics, University of Johannesburg
Assistant Professor
17 Jul 2020 - 30 Jun 2022
CHRIST University, Bangalore
Assistant Professor
09 Jul 2022 - 31 Jan 2024
TAPMI, Manipal
Research
Projects
TOPIC START DATE FIELD DESCRIPTION FINANCIAL OUTLAY FUNDING AGENCY OTHER OFFICERS
Effectiveness of Targeted Interventions and Antenatal Care on Health Outcomes Among Pregnant Women in Karnataka 30 Sep 2021 Behavioural Interventions, Maternal Nutrition, Randomised Controlled Trial (RCT) ₹ 20,81,162 J-PAL South Asia Dr. Subramanian S, Dr. Divya Pradeep
Mapping climate induced dengue proliferation zones for targeted health interventions 30 Sep 2023 Climate change, vector borne diseases, behavioural interventions ₹16,26,785 J-PAL South Asia Dr. Remya Tressa Jacob, Dr. Rudra Sen Sharma
Impact of traffic information on the service time expectation of customers in food delivery apps 26 Dec 2023 Behavioural Interventions, Nudges and Boosts, Consumer decision making ₹100,000 Manipal Academy of Higher Education Dr. Ganesh B




Publications
Incentivised dishonesty: Moral frameworks underlying fake online reviews
2024
Victor. V., James. N., & Dominic. E. | Wiley
Journal: International Journal of Consumer Studies Volumes: 48e ,
Nudges and Choice Architecture in Public Policy: A Bibliometric Analysis.
2023
Victor, V., Nair, A. M., & Meyer, D. F. | Elsevier
Journal: Journal of Behavioral and Experimental Economics
Message framing and COVID-19 vaccine acceptance among millennials in South India.
2022
Prakash, A., Jeyakumar Nathan, R., Kini, S., & Victor, V. | PLOS
Journal: PLOS One Volumes: 17 ,
Is Bitcoin a Safe Haven for Indian Investors? A GARCH Volatility Analysis
2022
Murty, S., Victor, V., & Fekete-Farkas, M. | MDPI AG
Journal: Journal of Risk and Financial Management Pages: 317 , Volumes: 15 ,
Consumer response towards personalised pricing strategies in online marketing.
2021
Victor, V., Nathan, R. J., & Fekete-Farkas, M. | Inderscience
Journal: International Journal of Technology Marketing Pages: 223-265 , Volumes: 2-3 ,
From a recession to the COVID-19 pandemic: Inflation–Unemployment Comparison between the UK and India
2021
Victor, V., Karakunnel, J. J., Loganathan, S., & Meyer, D. F. | MDPI AG
Journal: Economies Volumes: 9 ,
India–European Union Trade Integration: An Analysis of Current and Future Trajectories.
2021
Loganathan, S., Karakunnel, J. J., & Victor, V. | National Council of Applied Economic Research (NCAER)
Journal: Margin: The Journal of Applied Economic Research Pages: 484-504 , Volumes: 15 ,
Fitness Trainers’ Physical Attractiveness and Gym Goers’ Exercise Intention
2021
Nathan, R. J., Tan, P. K., & Victor, V | Universiti Malaysia Sarawak
Journal: International Journal of Business and Society Pages: 496-517 , Volumes: 23 ,
Procedural Justice, Perceived Organisational Support, and Organisational Citizenship Behaviour in Business School
2021
Dominic, E., Victor, V., Nathan, R. J., & Loganathan, S. | Sciendo
Journal: Organizacija Volumes: 54 ,
Analysis of India’s trade patterns and trade possibilities with the European Union
2020
Loganathan, S., Karakunnel, J. J., & Victor, V. | University of Dabrowa Gornicza
Journal: Forum Scientiae Oeconomia Volumes: 4 ,
Tourists’ use of Airbnb app for visiting a historical city
2020
Nathan, R. J., Victor, V., Tan, M., & Fekete-Farkas, M. | Springer
Journal: Information Technology & Tourism Volumes: 22 ,
Electronic commerce for home-based businesses in emerging and developed economy.
2019
Nathan, R. J., Victor, V., Gan, C. L., & Kot, S. | Springer
Journal: Eurasian Business Review Pages: 463-483 , Volumes: 9 ,
Pricing strategies in the era of digitalisation and the perceived shift in consumer behaviour of youth in Poland.
2019
Victor, V., Thoppan, J. J., Fekete-Farkas, M., & Grabara, J. | Centre of Sociological Research, Poland
Journal: Journal of International Studies Volumes: 12 ,
Factors influencing consumer behavior and prospective purchase decisions in a dynamic pricing environment
2018
Victor, V., Joy Thoppan, J., Jeyakumar Nathan, R., & Farkas Maria, F. | MDPI AG
Journal: Social Sciences Volumes: 7 ,
Books
Nudging the Masses: The Paradox of Libertarian Paternalism in Global Populist Movements
Year: 2023 , ISBN: 978-981-16-9859-0
Vijay Victor | Springer
Paying a Price for Value: Choose Wisely
Year: 2020 , ISBN: 978-981-33-6373-1
Vijay Victor and Elizabeth Dominic | Springer
Honors And Awards
Honors
Hungarian Government, Budapest, Hungary
2017
Stipendium Hungaricum Fully Funded PhD Fellowship
University of Kerala
2016
Second Rank - MA Economics
UGC
2016
UGC NET in Economics
European Commission, Warsaw, Poland
2014
Erasmus Mundus India to Europe Fellowship - University of Warsaw
Miscellaneous
Administrative Positions
Co-Chair - Accounting Economics and Finance Area
01 Aug 2023 - 31 Jan 2024
TAPMI
Papers Presented in Conferences
  1.  Effectiveness of Behavioural Nudges on Dietary Intake of Pregnant Women in Karnataka, India, Prague Conference on Behavioral Sciences 2023, University of New York in Prague, Prague, Czech Republic (2023).
  2. An empirical analysis of the validity of the Philips curve in Hungary - 5th Winter Dosz- Kto Conference, Godollo, Hungary (2019).
  3. Drivers of digitalization in eastern European countries - NTN - 16th International Scientific Conference - Gyöngyös, Hungary (2019).
  4. Consumer Attitude and Reaction towards Personalised Pricing in the E-Tail Segment. Proceedings of the 9th Global Conference on Business and Social Sciences on ‘Contemporary Issues in Management and Social Sciences Research’ (CIMSSR – 2019) Male, Maldives (2019).
  5. Prospects of Big Data-Driven Innovation in Enterprises - 31st International Business Information Management Association Conference (IBIMA), Milan, Italy. Indexed by Scopus, Web of Science and Engineering Village (2018).
  6. The Era of Big Data and Path towards Sustainability - 1st International Business Information Management Association Conference (IBIMA), Milan, Italy. Indexed by Scopus, Web of Science and Engineering Village (2018).
Online Blogs

Foundation for Economic Education (FEE.Org)

  1. Italy’s Debt Crisis Puts the European Union at a Crossroads
  2. Why the European Debt Crisis Is Likely to Get Worse https://fee.org/people/vijay-victor/

Mises Wire

  1. Is the Sinking Italian Economy Just the Tip of the Iceberg?
  2. Are India and China Booming as Much as They Claim?
  3. It Is Time to Rethink the Policies of Invoking Government Nudges            https://mises.org/profile/vijay-victor
Newspaper Articles