To evolve as a unique entity focusing on design and innovation culture based on human-environment engagement in collaborative partnership with society, industry and other stakeholders.

The basic objectives of establishing a DoD at IIT Roorkee is to:
a. To create a culture of innovation and creative problem-solving. b. To impart design-based education and to create an ambience of systematic design practice.
c. To facilitate interdisciplinary design-focused education, research and entrepreneurial activities with a focus to create commercial opportunities.
d. To develop Documentation and Archival Repository of Design Innovation practices at the grass-root level.
e. To build an environment of handshaking between academia and the industry to address the relevant societal issues through co-creation and their transformation into products.