Any top-tier B school's performance is primarily a result of its web presence and persuasive content on social media and the website. The social engagement an institute achieves determines its fortune. In today's fast-paced world, where everything is available at the fingertips, B-schools need to provide a proper channel for the outside world to know what is going on in a particular institute. And this is made possible by the Media and PR Cell, which consistently aims to draw attention to the Institute's happenings and maintain a robust social presence online. The Media and PR Cell acts as the face of the Institute. Any happenings or significant development in the Institute is covered and highlighted by the Media Cell. Be it the Institute receiving the best rankings at the international level, faculties winning prestigious awards in the academic domain, or students making the Institute proud at the national/international level by competing against the best minds of the world, it is all covered by this committee. The primary responsibility of the cell is to collect all the happenings related to the Institute and project them in the best light possible. Social media channels are the most common and frequent gateway to infer anything about the Institute. The cell also looks after this requirement by being active across all the social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, PagalGuy, etc. It oversees all the social media accounts and routinely updates followers on activities at the Institute, including festival celebrations, contests, and guest lectures from industry luminaries (which we do have a lot of).